Wednesday, February 29, 2012

Oh my God, Google changes its privacy policies tomorrow

An alliance of European and US consumer advocacy groups made a last ditch appeal to Internet search and advertising giant Google today to delay changes to its privacy policies. Google says the changes will make it easier for consumers to understand how it collects personal information, and allow the company to create more helpful and compelling services. Critics, including most of the country's state attorneys general and a top regulator in Europe, argue that Google is trampling on people's privacy rights in its relentless drive to sell more ads. The new terms will allow Google to regroup data from several different services that were previously separate under a single comprehensive profile, giving it a more integrated view of its users, an advantage enjoyed by Apple and Facebook.

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